Written By: RANDI BERGMAN

I’ve always been obsessed with my teeth, whether it was colour-coding the elastics on my braces to match the vibe of an upcoming vacation (turquoise and pink for Miami, obviously!), or constantly checking out my reflection to make sure I don’t have anything stuck in there. As embarrassing (or iconic?) as it is to admit, my floss of choice when out in the wild used to be my hair, that is, until I discovered Stimmie, an extremely chic and effective way to keep my teeth clean and free of rogue kale remnants. 

I got my hands on one of these magical pickers last winter when they were just about to hit the market, and my oral care game has been forever changed. Stimmie looks cute, is reusable, and even has a smart cap to keep it clean. Also! She feels amazing on my gums (if you don’t know what I mean… you need to try one for yourself). 

It’s rare to find a dental product that doesn’t scream clinical or utilitarian, which is why I love to carry her around town in one of my mini bags, alongside chic staples like: a Officine Universelle Buly lip balm/compact mirror, my Saje peppermint essential oil roll on, and my vintage Coolpix camera. 

All of this fits squarely with the news that Stimmie is launching at Erewhon (!!!). 

For those unfamiliar, Erewhon isn’t just a grocery store, it’s an L.A.-based cultural phenomenon. Known for its curated selection of cutting-edge wellness products and celebrity smoothies (Hailey Bieber’s Strawberry Glaze Skin Smoothie, anyone?), shopping at Erewhon has become the ultimate status symbol in the wellness world. 

To have Stimmie there means it’s on track to become the next cult favourite item, a designation usually given to beauty and wellness products on its shelves (last time I was there, I filled my suitcase with sea moss gel, but I digress). With this collab, oral care finally enters the conversation, with our girl at the forefront. 

Stimmie is shifting the narrative, turning something as simple as a toothpick into a premium, reusable accessory that’s about care, curation, confidence, and well deserved hype. Not to mention, invented by a seasoned hygienist who knew exactly what she was doing and who she was doing it for. 

Stimmie is proof that the future of wellness is in the details, and it’s about to make a very big splash on the West Coast. Oral care, rise up, and give our girl a big welcome! 

Photo: Erewhon Market via Pinterest

Erewhon has become the ultimate status symbol in the wellness world. Landing on their shelves isn’t just retail placement, it’s a stamp of cultural relevance that signals a brand is officially “in”.

Photo: @itsstimmie via Instagram

The beauty and wellness world has always had its cult favorites. But oral care has never been part of that conversation, until now!

So yes, it might just be a tiny tool. But to me, Stimmie is proof that the future of wellness is in the details,  and it’s about to make a very big splash on the West Coast.

Want more expert-backed oral hygiene advice and lifestyle content? Follow us at @itsstimmie for a daily dose.

The content provided in this article is for informational purposes only and should not be considered a substitute for professional advice and in-person consultation. It is provided with the understanding that STIM MIE INC. ("Stimmie") is not engaged in the provision or rendering of dental advice or services. Although monitored and written in collaboration with licensed dental professionals, the opinions and content included in these articles are general and not patient-specific. You understand and agree that Stimmie shall not be liable for any claim, loss, or damage arising out of the use of, or reliance upon, any content or information in our written materials. This product is not intended to diagnose, treat, cure, or prevent any disease. Statements made in this blog are for educational purposes only and should not replace professional medical or dental advice. Always consult your healthcare provider regarding your individual needs.