Erewhon. The place where smoothies become status symbols, the checkout line doubles as a runway, and every product on shelf earns its place through intention, integrity, and design. Stimmie is officially joining the Erewhon universe, a cultural touchpoint where wellness meets aesthetic obsession. It’s more than a store; it’s a movement. And now, tucked between adaptogenic lattes and sea moss tonics, you’ll find the original reusable toothpick. Created by a dental hygienist who believed oral care should look (and feel) beautiful.

With new products entering the market at lightning pace and influencer marketing taking over the internet, how do you know if your purchase is worth the hype, or if it was just a paid endorsement? We dive in.